As founder and head designer of Asian Hype House — a branch of The Asian Organizasian — I was responsible for building the brand's entire visual identity from the ground up. This project also marked my first foray into graphic design software, distinct from the digital illustration work I had done previously. Over the course of the project, I produced over 1,000 custom posters and graphic designs, making it my most extensive and impactful branding project to date. The work established a distinctive and instantly recognizable visual language across both digital and physical platforms.