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McDonald's Happy Meal Cinemagraph

Spring 2023

Cinemagraph

McDonald's happy meal (coffee, box, cup), adobe photoshop and Indesign

For the assignment task involving adding a moving element to a still image using Adobe Photoshop, I drew inspiration from the notable court case Liebeck v. McDonald’s Restaurants. Combining this with my unconventional passion for fast food packaging design, I conceptualized and created a captivating cinemagraph.

In this dynamic visual composition, the focal point is the act of pouring "McCafe" coffee into a McDonald's Happy Meal. The cinemagraph seamlessly integrates motion into the still image, capturing the fluidity of the coffee stream while maintaining the static essence of the surrounding elements. The movement adds a layer of engagement and narrative, creating a visually intriguing experience that draws attention to the connection between coffee consumption and the iconic fast food packaging.

By employing Adobe Photoshop to introduce this subtle yet impactful motion, the cinemagraph aims to tell a story, not only about the act of pouring coffee into a Happy Meal but also touching on the broader cultural and legal context through the reference to the Liebeck v. McDonald’s case.

© 2026 Noah Wei-Hua Chin

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